How to Select the Best Marketing Platforms for Your Book

Have you ever read the children’s book “If You Give a Moose a Muffin?” It’s a hilarious tale of how one distraction can lead to another and another until you end up doing something entirely different than what you first started out to do.

Ever been there? I have.

marketing-channels

 

Continue reading

How to Develop Personas for Your Marketing Strategy

Unless you plan on selling your book to your writing group and college buddies alone, figuring out who to market to and how is a must.

In the last post, we talked a little about determining who your audience is. Now, it’s time to take a more critical look at that. How do you actually go about finding potential readers/followers/customers? Let’s start simple.

personas

 

Continue reading

How to Craft a Marketing Strategy for Your Book

Building a following is hard work. Anyone who says else wise is either lying or Taylor Swift. Having studied marketing in graduate school and worked several years in the Dell marketing department, I’ll be the first to tell you marketing is no easy feat.

There are, however, more effective ways to build a following. In this post, I’ll teach you how to craft a marketing strategy for your book.

crafting_marketing_strategy_your_book

Continue reading

How to Market Your Book Online

You finally did it!

You’ve written your first book! There’s been blood, sweat and tears, and now an euphoric high as you hit the final save.

Uh oh.

Now what? You’ve been so focused on telling the best story you know how you haven’t thought much further ahead. In fact, you were only half convinced you’d ever see this day. But you’re a champ and now you’re here. What’s next?

how_to_market_your_book_online

 

Continue reading