The Beatitudes of E-mail Marketing for Your Book

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After pulling countless all-nighters for email marketing campaigns at work, I’ve learned a thing or two about the subject.

While I’m certainly no expert, after launching several worldwide campaigns, I have a few things to share that can help you. But first the important question. Continue reading

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How to Measure the Success of Your Marketing Strategy like a Pro

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Not checking your success is like getting up in the morning and going into work without checking the mirror. Hair sticking up at odd angles? Tooth paste all over your chin? You’ll never know!

Same goes for your marketing strategy. Without measuring, you’ll never know if what you’re doing is crazy off and you certainly won’t know how to fix it.

So how do you track your success?

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How to Develop Personas for Your Marketing Strategy

Unless you plan on selling your book to your writing group and college buddies alone, figuring out who to market to and how is a must.

In the last post, we talked a little about determining who your audience is. Now, it’s time to take a more critical look at that. How do you actually go about finding potential readers/followers/customers? Let’s start simple.

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How to Craft a Marketing Strategy for Your Book

Building a following is hard work. Anyone who says else wise is either lying or Taylor Swift. Having studied marketing in graduate school and worked several years in the Dell marketing department, I’ll be the first to tell you marketing is no easy feat.

There are, however, more effective ways to build a following. In this post, I’ll teach you how to craft a marketing strategy for your book.

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How to Market Your Book Online

You finally did it!

You’ve written your first book! There’s been blood, sweat and tears, and now an euphoric high as you hit the final save.

Uh oh.

Now what? You’ve been so focused on telling the best story you know how you haven’t thought much further ahead. In fact, you were only half convinced you’d ever see this day. But you’re a champ and now you’re here. What’s next?

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