Social Media – Our Best Frenemy

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Today we have Jenni Claar, a social media manager, sharing a very basic, go-to, take on Social Media–the pros and functions on how to use the major ones like Twitter, Facebook, Instagram, etc. Take a look!

  1. If you want to….

GATHER YOUR COMMUNITY, use:

Facebook

It is useful for:

Business/Author Page (affected by algorithms – will only reach roughly 10% of your audience without paying for more…don’t waste your money!)

Algorithm tips:
Post daily (mornings and evenings have the highest audience traffic)

Comments, likes, and shares increase audience.

1/3 Audience Engagement Posts, 1/3 Self-Promotion/Product Promotion, 1/3 Audience Care

*Images carry more weight in Facebook algorithms than links – share links in comments

Other ideas for Facebook-

*Facebook Groups Street Teams

*Launch Teams

*Book Clubs Personal Blogs/Newsletter

 

2. If you want to….

FIND YOUR READERS use:

Instagram – #bookstagram

or

YouTube – BookTube

 

3. If you want to….

NETWORK, FIND YOUR PEERS, MENTORS, AND ROLE MODELS use:

Twitter

Lots of community happens here, be kind, active, and engage. Twitter circles grow quickly.

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Marketing & Social Media Tips Part 2

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Thanks for coming back to read “Marketing Tips Part Two!” (Find part one on Social Media here if you haven’t read it yet!)

The tips I have below have come from different authors I’ve met, or agents who gave certain advice, or just research itself. Hope they help!

What the Pros have done: 

One night I went to an event to listen to an indie author talk about marketing. She is a cozy mystery writer, who was determined to be such a good author that Amazon would knock on her door and make her an offer. And they did. Did that get your attention?

What she told the audience about marketing was very gripping.

Her first story recounted the author of the DaVinci Code. Dan Brown and his publicist decided to take a risk and send copies of his book to over 300 major newspaper-book reviewers. Well, the risky strategy paid off! It was reviewed and he became a best-seller overnight!   Continue reading

Marketing & Social Media Tips Part 1

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Last week I attended a Writers Meet-Up with a fantastic group of authors who ranged from traditionally published to indie authors.

Throughout the night, the selected authors talked about Social Media, Marketing, & Publicity! In part one, I will summarize and expand on a few of the topics they taught on!

Kim Vandel, Indie author of Into the Fire series, was the first to share. She talked about the need for authors to be active on social media–to create a presence, a following, marketing, and an availability to readers and fellow writers, and to be in community. Well, what if social media isn’t your game or wondering what to post doesn’t come natural? Kim gave her helpful tips and ideas, and then had the group hold a brainstorming session on things they could post. It was super useful–so I asked her if I could share her tips!

Here are a few ideas of what to post on social media sites: Continue reading

Book Marketing & Promotion Tips from Writer’s Edit’s Founder, Helen Scheuerer

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“Promote your upcoming or already published book with these tips!”

Here are some very helpful tips from Helen Scheuerer– author of the Oremere Chronicles and the founder of Writer’s Edit and Talem PressHelen also has a Bachelor in Creative Writing, a Masters in Publishing and has always been focused on writing. *We pulled all of her marketing tips from our latest interview. Read the full interview here.  Continue reading

How to Measure the Success of Your Marketing Strategy like a Pro

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Not checking your success is like getting up in the morning and going into work without checking the mirror. Hair sticking up at odd angles? Tooth paste all over your chin? You’ll never know!

Same goes for your marketing strategy. Without measuring, you’ll never know if what you’re doing is crazy off and you certainly won’t know how to fix it.

So how do you track your success?

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How to Develop Personas for Your Marketing Strategy

Unless you plan on selling your book to your writing group and college buddies alone, figuring out who to market to and how is a must.

In the last post, we talked a little about determining who your audience is. Now, it’s time to take a more critical look at that. How do you actually go about finding potential readers/followers/customers? Let’s start simple.

personas

 

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How to Craft a Marketing Strategy for Your Book

Building a following is hard work. Anyone who says else wise is either lying or Taylor Swift. Having studied marketing in graduate school and worked several years in the Dell marketing department, I’ll be the first to tell you marketing is no easy feat.

There are, however, more effective ways to build a following. In this post, I’ll teach you how to craft a marketing strategy for your book.

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How to Market Your Book Online

You finally did it!

You’ve written your first book! There’s been blood, sweat and tears, and now an euphoric high as you hit the final save.

Uh oh.

Now what? You’ve been so focused on telling the best story you know how you haven’t thought much further ahead. In fact, you were only half convinced you’d ever see this day. But you’re a champ and now you’re here. What’s next?

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