Today we have Jenni Claar, a social media manager, sharing a very basic, go-to, take on Social Media–the pros and functions on how to use the major ones like Twitter, Facebook, Instagram, etc. Take a look!
- If you want to….
GATHER YOUR COMMUNITY, use:
It is useful for:
Business/Author Page (affected by algorithms – will only reach roughly 10% of your audience without paying for more…don’t waste your money!)
Post daily (mornings and evenings have the highest audience traffic)
Comments, likes, and shares increase audience.
1/3 Audience Engagement Posts, 1/3 Self-Promotion/Product Promotion, 1/3 Audience Care
*Images carry more weight in Facebook algorithms than links – share links in comments
Other ideas for Facebook-
*Facebook Groups Street Teams
*Book Clubs Personal Blogs/Newsletter
2. If you want to….
FIND YOUR READERS use:
Instagram – #bookstagram
YouTube – BookTube
3. If you want to….
NETWORK, FIND YOUR PEERS, MENTORS, AND ROLE MODELS use:
Lots of community happens here, be kind, active, and engage. Twitter circles grow quickly.
4. What publishers see:
QUALITY OVER QUANTITY
Publishers want to see an active presence from authors on social media because much of the book publicity is filtering down to authors now, which is both amazing and overwhelming.
Concentrate on quality over quantity.
Publishers will ask for numbers, but never underestimate the value of a small, loyal, and vibrant community.
5. Which platform?
Focus on your strengths. What brings you joy? What comes easily? Choose two platforms to do well.
Let the other platforms fall further down on your priority list.
Remember you are an author first, a social media/digital presence second.
If your social media presence starts impeding your writing, step back.
Look into hiring a social media consultant or manager or finding a friend who would be willing to help.
Have questions on other platforms? Ask in the comments!
Signing off, Jenni Claar
Photo by William Iven on Unsplash