Today we have Jenni Claar, a social media manager, sharing a very basic, go-to, take on Social Media–the pros and functions on how to use the major ones like Twitter, Facebook, Instagram, etc. Take a look!
- If you want to….
GATHER YOUR COMMUNITY, use:
It is useful for:
Business/Author Page (affected by algorithms – will only reach roughly 10% of your audience without paying for more…don’t waste your money!)
Post daily (mornings and evenings have the highest audience traffic)
Comments, likes, and shares increase audience.
1/3 Audience Engagement Posts, 1/3 Self-Promotion/Product Promotion, 1/3 Audience Care
*Images carry more weight in Facebook algorithms than links – share links in comments
Other ideas for Facebook-
*Facebook Groups Street Teams
*Book Clubs Personal Blogs/Newsletter
2. If you want to….
FIND YOUR READERS use:
Instagram – #bookstagram
YouTube – BookTube
3. If you want to….
NETWORK, FIND YOUR PEERS, MENTORS, AND ROLE MODELS use:
Lots of community happens here, be kind, active, and engage. Twitter circles grow quickly.