Building a following is hard work. Anyone who says else wise is either lying or Taylor Swift. Having studied marketing in graduate school and worked several years in the Dell marketing department, I’ll be the first to tell you marketing is no easy feat.
There are, however, more effective ways to build a following. In this post, I’ll teach you how to craft a marketing strategy for your book.








After I started taking writing seriously, I decided that looking for better novel-writing software (say, better than Word) would likely help me to stay organized