Adding Love to Your Writing? Check out These Tips!

pexels-photo-297996-1

Happy Valentines Day!

In the spirit of Valentine’s I’d like to write about how to incorporate love into writing.

First make sure everyone in your book is drop dead gorgeous, then make them witty, have super strength and intellect—basically make them amazing. And then have lots of steamy scenes.

JUST KIDDING.

There won’t be any shirtless men with abs, or smoky eyed women with luscious locks of hair here. If you’re struggling to write romance try Bumble. We’re not covering JUST that sort of love here, but rather, love on a broader scale.

Continue reading

The Beatitudes of E-mail Marketing for Your Book

email-marketing

After pulling countless all-nighters for email marketing campaigns at work, I’ve learned a thing or two about the subject.

While I’m certainly no expert, after launching several worldwide campaigns, I have a few things to share that can help you. But first the important question. Continue reading

Tools for Rewriting During the Holidays

holiday-rewriting

If I were stranded on a deserted island with a notepad, forced to finish my trilogy and could only have three resources it would be these.

Revising is hard work. There are a million books out there on how to do it, hundreds of pieces of advice friends and family will offer you, and a growing set checklist of your own things to complete.

How do you balance it all? Continue reading

How to Measure the Success of Your Marketing Strategy like a Pro

measuring-marketing-success

Not checking your success is like getting up in the morning and going into work without checking the mirror. Hair sticking up at odd angles? Tooth paste all over your chin? You’ll never know!

Same goes for your marketing strategy. Without measuring, you’ll never know if what you’re doing is crazy off and you certainly won’t know how to fix it.

So how do you track your success?

Continue reading

What Writing Specialty Do You Have to Be Thankful For?

In the spirit of Thanksgiving lets take a few moments to be thankful for all of the blessings we have. When it comes to writing what do you have to be thankful for?

Take inventory of your writing

Good story boils down to these four factors: plot, character, setting and craft.

While there are countless other elements that make up the intricacies of a good book, these are the backbone of a good story.

Odds are, you already know what you’re good at. If not, ask your friends or writing community—anyone who’s read your work. Or you can take this quiz to find out. What’s your specialty?

Are you…

The World Builder

world-building
Continue reading

How to Develop Personas for Your Marketing Strategy

Unless you plan on selling your book to your writing group and college buddies alone, figuring out who to market to and how is a must.

In the last post, we talked a little about determining who your audience is. Now, it’s time to take a more critical look at that. How do you actually go about finding potential readers/followers/customers? Let’s start simple.

personas

 

Continue reading

How to Craft a Marketing Strategy for Your Book

Building a following is hard work. Anyone who says else wise is either lying or Taylor Swift. Having studied marketing in graduate school and worked several years in the Dell marketing department, I’ll be the first to tell you marketing is no easy feat.

There are, however, more effective ways to build a following. In this post, I’ll teach you how to craft a marketing strategy for your book.

crafting_marketing_strategy_your_book

Continue reading

How to Market Your Book Online

You finally did it!

You’ve written your first book! There’s been blood, sweat and tears, and now an euphoric high as you hit the final save.

Uh oh.

Now what? You’ve been so focused on telling the best story you know how you haven’t thought much further ahead. In fact, you were only half convinced you’d ever see this day. But you’re a champ and now you’re here. What’s next?

how_to_market_your_book_online

 

Continue reading